Simon Sellars is a writer and editor. His theory-fiction novel, Applied Ballardianism: Memoir from a Parallel Universe, was described by The Guardian as “a brilliantly written genre mashup, a wonderfully original mix of cultural theory, literary exegesis, travelogue and psychopathological memoir.” Simon is the former editor of Architectural Review Asia Pacific and a former research associate at RMIT University’s Spatial Information Architecture Laboratory. His new novel, currently a work in progress, features sentient autonomous cars as central characters.